Prescot Cake Shop Prepares for Expansion: Can Albion Raise £30k in 30 Days?

By on Friday, June 29, 2018

[Update 25/07/18: Down in Albion has smashed its £30,000 target!]

The Albion Bakehouse in Prescot has outgrown the walls of its quaint Leyland Street tea rooms and has a crowdfunding campaign in the works to help its next town centre venture.

The independent bakery, which opened in 2015, will expand to a second premises in newly refurbished premises on nearby Atherton Street.

The original Albion will continue to make and sell the decadent cakes and baked treats for which owner Nina Halliwell has become known, while the larger building behind will be house an expanded coffee house serving meals and light bites all day and evening.

An alcohol licence is in the pipeline to allow for functions, due to demand from locals wanting Nina’s delectable fare for hen parties, baby showers and other celebrations.

Nina studied design at college in Prescot before enjoying a career in fashion in the heady heights of London. But even on returning to Prescot in 2002 she could see the potential in the historic town centre with its beautiful shopfronts.

“I thought, This could be like a little Lark Lane,” she told Prescot Online.

Over a decade later, now with a young family, Nina started baking from home. With support and advice from friend and local entrepreneur Louise Gillespie, of Jessie & Co, she began selling her cakes at Prescot’s newly established Arts & Craft Fair, and by 2015 demand was so high, she began trading from the shop on Leyland Street.

As one of a handful new businesses in Prescot, when a theatre and a radically regenerated town centre were still in the talking stages, it was a gamble.

“The negativity only made me more determined,” she said. “But I can see the positivity now.” With the site for Shakespeare North’s new theatre under development and a wave of new investment in Prescot now coming to fruition, the risk is paying off.

Crowdfunder: 30K IN 30 DAYS ON 30 JUNE

Now Nina is hoping to raise the final £30,000 she needs from a crowdfunding appeal, running on Kickstarter for 30 days from 30 June.

With the funds – in return for which donors get rewards ranging from tea and cakes to VIP tickets to the grand opening – the bakery will put the finishing touches to what it has billed as Albion Bakehouse’s ‘little brother.’

Remaining tasks include fitting the commercial kitchen and transforming the outdoor space into what Nina calls “a little hideaway in the town centre.”

The campaign, which has been in development for over a year, follows hot on the heels of the successful Pinion crowdfunder, which raised a staggering £87,000 in just 24 hours for chef Gary Usher to open a bistro in Eccleston Street.

How to contribute to Down in Albion’s crowdfunder

Contribute to Down in Albion now at Kickstarter.com, in return for fantastic rewards!

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